Event Details
• What: ELEVATE with LG — Contractor Launch Party
• When: February 11, 2026 — 10:00 AM - 4:00 PM
• Where: Bellagio Resort, Las Vegas
Why You Should Attend?
This isn’t your typical conference session — it’s a launch party for what’s next in HVAC. See how LG is helping contractors grow faster, sell smarter, and deliver next-level comfort.
At this exclusive event, you’ll:
• Hear from industry leaders and special guests on what’s shaping the future of HVAC.
• Discover new ways to win in the builder and dealer market with LG’s powerful partnership programs.
• Get an inside look at game-changing tools, marketing programs, and incentives that help contractors dominate their market.
• Be among the first to experience new LG innovations designed to make your business stronger, faster, and more profitable.
If you’re ready to move beyond quick fixes and start building a customer experience that homeowners remember, defend, and refer, this session will give you a clear blueprint for how to make it happen — consistently.
Experience LG at EPIC 2026
Stop by the LG booth, February 12–13, for live demos, product showcases, and one-on-one sessions with LG experts.
Space is limited — save your seat now and be part of the movement that’s redefining what’s possible in HVAC.
Grow. Partner. ELEVATE.
Discover how the LG Pro Dealer Program gives you the tools, training, and rewards to rise above the competition.
ELEVATE WITH LG — The Ultimate Contractor Launch Event at EPIC 2026!
Get ready to take your business higher with LG Air Conditioning Technologies at EGIA’s EPIC 2026 — an all-new experience where innovation, partnership, and opportunity meet.
Building a Customer Journey That Works
Total Duration: 6 hours | Start: 10:00 AM
Morning Session (10:00 AM – 12:00 PM)
10:00 – 10:10 | Welcome & Event Overview — Dustin Ketchem
• Kick‑off, purpose, and agenda overview.
• Partner introductions.
• AI should elevate — not replace — human connection.
10:10 – 10:55 | Keynote — Brigham Dickinson
In this session, Brigham Dickinson, founder of Power Selling Pros, breaks down how top-performing contractors intentionally design the entire customer journey — using technology to create visibility and coaching to turn everyday conversations into confidence-building moments.
You’ll learn how to:
•Design a customer journey that creates trust from the first ring to the final handshake
•Use AI and call recording the right way — to support people, not replace them
•Turn CSRs, dispatchers, and technicians into educators, not order-takers
•Create consistent experiences that increase approvals, referrals, and lifetime value
•Build a system that scales people, performance, and culture — not just activity
10:55 – 11:25 | LG Platinum Contractor Advantage — Dustin Ketchem
• Showcase new LG HVAC innovations.
• Platinum Contractor benefits.
• How AI enhances the customer experience.
11:25 – 12:00 | Breakout #1 – Lead Generation & Marketing Excellence with Mediagistic
• SEO/PPC that converts into booked calls.
• Marketing‑to‑CSR handoff.
• ROI tracking and optimization.
12:00 – 12:45 | Networking Lunch (45 Minutes)
Afternoon Breakouts (12:45 PM – 4:45 PM)
12:45 – 1:35 | Breakout #2 – CSR Coaching & Accountability with LACE AI
LACE + Brigham Dickinson
• Live LACE demo.
• Role‑plays on tone and conversion.
• Twice‑monthly coaching framework.
• Accountability through visibility.
1:35 – 1:45 | Break
1:45 – 2:45 | Breakout #3 - Real-time scorecards put the KPIs that matter in technicians hands driving
focus, accountability, and results with Applause + Bigham Dickinson
2:45 – 3:35 | Breakout #4 – Turning Great Experiences into Proof, Loyalty, and Growth with Podium
Podium + Brigham Dickinson
• Removing friction from customer communication
• Responding to all lead sources faster than the competition
• Never missing a conversation — calls, texts, and follow-ups in one place
• Turning customer experiences into trust, visibility, and repeat business
3:35 – 4:00 | Closing Remarks — Dustin Ketchem & Brigham Dickinson
• Key takeaways.
• Reinforce: Technology is governed by the customer experience.
• Invitation to continue at EPIC.
